Misleading advertising?

I would never be so bold as to state that pet food manufacturers deliberately mislead the consumer. All I would do is to ask how the following are permitted?

Let's take 'Butchers All Meat Loaf' - click on the name to see the ingredients. Does the name match the product? - whaddya reckon? 100% meat? 50%? 4%!? - uuhh?

I even challenged Purina through Advertising Standards  - Purina claimed that their cat-food contained 'everything that your cat needs, and nothing it doesn't'.

Why then does it contain carbohydrates? The Advertising Standards people accepted that carbohydrates are not essential to cats (which in my book means they are not needed) but they agreed with Purina that corn is a useful source of energy for cats!!?!! Are advertising Standards truly independant?

How much meat in Whiskas Oh So Meaty? - 100%? 50% 14% ?

Perhaps not quite 'so meaty' after all? Look at the label to reveal the truth.

How about Burn's cat food - 'holistic' food for cats. Cats, you will now be aware, are 'obligate carnivores' -they are designed to, and must eat meat. Why then do Burns sell a catfood that is 50% corn? - and how does this fit with 'holistic'

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